Our Story
The Rise of Beyond The Wardrobe
In the heart of India, where culture meets creativity and ambition burns brighter than neon signs, two brothers set out on a mission — not to sell clothes, but to redefine fashion for an entire generation.
We are not just a brand.
We are Beyond The Wardrobe.
How It Started
It began like most powerful things do — with frustration and fire.
As young Gen Z boys growing up in India, we found ourselves hunting for t-shirts that spoke our vibe — oversized, bold, minimal, expressive. We wanted to wear something that felt like us, not just another copy-paste piece from a factory abroad.
But what we saw in the market was either overpriced streetwear from the West or cheap quality imitations with no soul. And that's when the idea sparked.
Why wait for international trends? Why not create our own?
We looked at each other and said, “Let’s build something we would wear with pride — and make India wear it too.”
🇮🇳 Proudly Made in India
Beyond The Wardrobe (BTW) was born in our humble home office, fueled by caffeine, creativity, and chaos.
Every stitch, every print, every design is made in India, with Indian talent, Indian passion, and a dream that refused to shrink.
This isn't fast fashion. This is purpose-built fashion — for the hustlers, the creators, the rebels, the quiet thinkers, and the loud dreamers.
Why We Built This Brand
We built Beyond The Wardrobe for people like you —
The ones who don’t fit in, and don’t want to.
The ones who want to stand out without screaming.
The ones who wear comfort, confidence, and cool all in one oversized tee.
We believe your outfit should feel like a second skin for your soul — bold, effortless, and unapologetically YOU.
From Garage to Gen Z’s Wardrobe
What started with a few t-shirt drops and late-night packing runs quickly grew into something massive — a movement. From college students to influencers, from street corners to Instagram grids, BTW has become the vibe.
Our community is growing, our collections are evolving, and our mission is only getting louder.
Final Word from the Brothers
“BTW isn’t just a clothing line. It’s our way of saying:
You don’t need to fit into the wardrobe society gives you.
Build your own.
And wear it like armor.”
Welcome to Beyond The Wardrobe —
Where Indian soul meets global streetwear.
