Creator Program

Creator Program · Paid Partnership · 2026

Make content.
Get paid per order.

A commission-based paid partnership for creators who actually make content. Wear the piece we send you, post it your way, and earn 10% on every delivered order your audience places, with our ad budget behind your reel.

Read the onboarding file ↓
10%
Of every delivered order
ON US
A product of your pick, shipped to you
10%
Off for your audience
3+1
Tiers · Silver → Gold → Platinum · Diamond by invite
Who we are

Hey. We're Beyond The Wardrobe.

An Indian streetwear label out of Nashik. Streetwear built to outlive the "3-month wardrobe": heavyweight oversized graphic tees, knit polos, and more dropping as the brand grows. Premium fabrics, puff and high-density prints, unisex fits — each product's exact specs and price live on btwardrobe.com. Made in India.

Modern Culture, Pressed on Cotton. Made in India.

We would rather put our money behind real people making real content than behind another stock ad. So this program pays you per order, sends you the product, and runs ads on your reel, so your page gets the reach.

How it works

Five steps. Two minutes to start.

1
Register

Two minutes on the registration form.

2
We review

Engagement, reach, theme, audience. We reply either way.

3
You're in

Dashboard, affiliate link, audience code and your product coupon land in your inbox.

4
Pick your product

Redeem the coupon on btwardrobe.com. We ship it to you.

5
Post & earn

Ship the deliverables. We run ads on your reel. 10% of every delivered order, paid 30 days after your collab.

The offer · Silver → Gold → Platinum · Diamond by invitation

Three tiers, plus one by invitation.

Everyone starts at Silver. If your content performs, organically and in the ads we run on it, we move you up. Upgrades are our call, made on the numbers. Diamond sits above Platinum: first-class creators only, invite only.

SilverWhere everyone starts
  • 10% commission of the order value on every delivered order through your link or code. No cap.
  • Product coupon, your pick. We ship it to you to create content with.
  • Your affiliate link for stories and bio.
  • 10% audience coupon in your name. Every order on it counts as yours.
  • Creator dashboard: clicks, orders, commission, payouts, live.
  • Paid ads on your content. Our budget behind your reel, so your page reaches people who don't follow you yet.
What we ask1 collab reel · 2 stories · permission to run ads for 365 days
GoldSilver content performed
  • Everything in Silver stays on: commission, link, code, dashboard, ads on your content.
  • PR package worth ₹3,000.
  • A gift from our side.
  • A mystery gift.
  • Creators-exclusive clothing, made only for BTW creators and never sold on the store.
What we ask2 reels · 3 stories
PlatinumGold content performed
  • Everything in Gold.
  • The BTW Creator Community: the top-performing creators in one room. Talk, trade notes, collab with each other.
  • Invitations to film with us: short films and storytelling content for the brand.
What we askDeliverables decided together at upgrade
DiamondFirst-class creators only
  • Promoted from Platinum. The best of our best.
  • Invite only. There is no registration path; we come to you.
How you get hereBy invitation, from Platinum
What we need from you · Silver

One collab reel. Two stories. Ad rights for a year.

1 · Collaborator reel

Posted as a collab post with @btwardrobe.clo, so it lands on both feeds. You with the product, worn and clearly in frame. Hook in the first two seconds, CTA at the end. Promote your code in the reel, and pin a comment with the product link and your code. The comment is compulsory: it's how we track what your reel sells.

2 · Two stories

Promote your link in the stories. Both tag @btwardrobe.clo and carry your affiliate link as a link sticker. One the day the reel posts, one within the following seven days.

3 · Ad rights, 365 days

You allow BTW to run paid ads using the reel and stories for 365 days from posting, as posted or lightly edited, always with your handle visible. This is how your content reaches beyond your followers.

How to make it

You get a google drive link + a google sheet with the best working content in the clothing niche. Recreate the reference in your own way; that's what we prefer. On top of that you have complete creative freedom. Your own script is welcome unless the Sheet marks one as required.

Non-negotiables

The hook. The first two seconds decide if anyone stays.
The CTA. Tell people what to do.
The pinned comment. Link and code, compulsory.
Code in the reel, link in the stories. @btwardrobe.clo tagged every time.
Ad-safe. No NSFW content, no smoking, no alcohol in the reel. Meta has to be able to run it.

Timing: reel and first story live within 14 days of your product arriving. Label it a paid partnership (Instagram's Paid Partnership label + #ad).

Who we're looking for

Creators who make content.

If your page is a handful of reels you picked up the camera for once in a while, this won't be the right fit, and that's okay. We select on effort: the craft in the content piece matters more than the size of the page.

Engagement rate vs views Reach on your last 10–15 reels Theme fit Audience fit Followers · threshold only
Low followers, strong reach? Apply. Followers is the floor, not the ceiling. A small page with real views and real engagement beats a big page with neither.
The terms, in short

The rules the partnership runs on.

The full 14 terms are in the PDF below. These are the ones that matter most.

Commission on delivered orders only10% of the order value on every delivered order on your link or code. Cancelled, returned or RTO orders don't count.
Fake orders don't countBot orders, RTO orders, self-orders and coupon-site traffic earn nothing.
Payouts on a 30-day cycleFirst payout 30 days after your collab goes live, then every 30 days. The window gives us time to run ads on your creative and generate sales on your code. UPI or bank transfer.
The pinned comment is compulsoryProduct link + your code in a pinned comment on the reel. Code promoted in the reel, link promoted in the stories.
Ad-safe contentNo NSFW content, no smoking, no alcohol in the reel. Honest claims only.
365-day content licenceYou own your content. BTW may use the reel and stories in ads and on its channels for 365 days from posting, handle visible. The reel stays up for at least 12 months.
DisclosurePaid Partnership label + #ad on every post, per ASCI and CCPA guidelines.
No exclusivity, 7 days' noticeYou're free to work with other brands. Either side can end it with 7 days' notice; earned commission still gets paid.
Who can apply18 or older and based in India; payouts are made in INR. Applying is not acceptance: we review every page and reply either way.
The full onboarding document

Read it once. Then register.

Seven pages: who we are, the offer, the tiers, the deliverables, the terms and the registration link. View it here or download it to read later.

Open the PDF ↗ Download the PDF ↓
The viewer is desktop-only. Use the buttons above to open or download the PDF on your phone.
BTW Creator Program · Onboarding & Terms · 7 pagesPDF
The last step

Looking forward to working with you on this paid partnership.

Register below. It takes two minutes: your page, your numbers, your details. We review every application on the page itself, not the follower count, and we reply either way.

Register as a BTW Creator →
By registering on this link, you accept the terms and conditions mentioned above and in the onboarding PDF: the offer, the deliverables, the content licence, the disclosure rules and the payout terms.
Instagram
@btwardrobe.clo