Make content.
Get paid per order.
A commission-based paid partnership for creators who actually make content. Wear the heaviest tee in Indian streetwear, post it your way, and earn ₹100 on every delivered order your audience places, with our ad budget behind your reel.
Hey. We're Beyond The Wardrobe.
An Indian streetwear label out of Nashik. Heavyweight oversized graphic tees: 260 GSM French Terry, 100% super-combed cotton, drop-shoulder boxy cut, puff and high-density prints. Anime and pop-culture graphics pressed onto cotton that outlives the "3-month t-shirt". Every tee is ₹1,599. Made in India.
We would rather put our money behind real people making real content than behind another stock ad. So this program pays you per order, sends you the tee, and runs ads on your reel, so your page gets the reach.
Five steps. Two minutes to start.
Two minutes on the registration form.
Engagement, reach, theme, audience. We reply either way.
Dashboard, affiliate link, audience code and your ₹1,600 tee coupon land in your inbox.
Redeem the coupon on btwardrobe.com. We ship it to you.
Ship the deliverables. We run ads on your reel. ₹100 per delivered order, paid 30 days after your collab.
Three tiers, plus one by invitation.
Everyone starts at Silver. If your content performs, organically and in the ads we run on it, we move you up. Upgrades are our call, made on the numbers. Diamond sits above Platinum: first-class creators only, invite only.
- ₹100 commission on every delivered order through your link or code. No cap.
- ₹1,600 tee coupon, your pick. We ship it to you to create content with.
- Your affiliate link for stories and bio.
- 10% audience coupon in your name. Every order on it counts as yours.
- Creator dashboard: clicks, orders, commission, payouts, live.
- Paid ads on your content. Our budget behind your reel, so your page reaches people who don't follow you yet.
- Everything in Silver stays on: commission, link, code, dashboard, ads on your content.
- PR package worth ₹3,000.
- A gift from our side.
- A mystery gift.
- Creators-exclusive clothing, made only for BTW creators and never sold on the store.
- Everything in Gold.
- Commission moves to 10% of the order value on every delivered order.
- The BTW Creator Community: the top-performing creators in one room. Talk, trade notes, collab with each other.
- Invitations to film with us: short films and storytelling content for the brand.
- Promoted from Platinum. The best of our best.
- Invite only. There is no registration path; we come to you.
One collab reel. Two stories. Ad rights for a year.
Posted as a collab post with @btwardrobe.clo, so it lands on both feeds. You wearing the tee. Hook in the first two seconds, CTA at the end. Promote your code in the reel, and pin a comment with the product link and your code. The comment is compulsory: it's how we track what your reel sells.
Promote your link in the stories. Both tag @btwardrobe.clo and carry your affiliate link as a link sticker. One the day the reel posts, one within the following seven days.
You allow BTW to run paid ads using the reel and stories for 365 days from posting, as posted or lightly edited, always with your handle visible. This is how your content reaches beyond your followers.
You get a google drive link + a google sheet with the best working content in the clothing niche. Recreate the reference in your own way; that's what we prefer. On top of that you have complete creative freedom. Your own script is welcome unless the Sheet marks one as required.
The hook. The first two seconds decide if anyone stays.
The CTA. Tell people what to do.
The pinned comment. Link and code, compulsory.
Code in the reel, link in the stories. @btwardrobe.clo tagged every time.
Ad-safe. No NSFW content, no smoking, no alcohol in the reel. Meta has to be able to run it.
Timing: reel and first story live within 14 days of your tee arriving. Label it a paid partnership (Instagram's Paid Partnership label + #ad).
Creators who make content.
If your page is a handful of reels you picked up the camera for once in a while, this won't be the right fit, and that's okay. We select on effort: the craft in the content piece matters more than the size of the page.
The rules the partnership runs on.
The full 14 terms are in the PDF below. These are the ones that matter most.
Read it once. Then register.
Seven pages: who we are, the offer, the tiers, the deliverables, the terms and the registration link. View it here or download it to read later.
Looking forward to working with you on this paid partnership.
Register below. It takes two minutes: your page, your numbers, your details. We review every application on the page itself, not the follower count, and we reply either way.
Register as a BTW Creator →